About

Our Story

I'm Gohar, founder of It's Tasty by Gohar, a California-based small business bringing authentic Pakistani flavors to kitchens across the U.S.

Born and raised in Lahore, Pakistan, I've always loved cooking and sharing traditional recipes. In 2020, I started my YouTube cooking channel to share family recipes and my passion for food. What began as a simple hobby soon grew into a wonderful community of food lovers.

The idea for my spice blends came from a conversation with my husband, who encouraged me to create and sell my own masalas. Today, every blend is freshly ground in small batches in California using quality ingredients and no preservatives.

My goal is simple: to help you create delicious, authentic Pakistani meals with ease—bringing the taste of home to your table.

Thank you for supporting my small business and being part of this journey.