I'm Gohar, the founder of It's Tasty by Gohar, a California-based small business bringing authentic Pakistani flavors to kitchens across the U.S.
Born and raised in Lahore, Pakistan, I've always loved cooking and sharing traditional recipes. In 2020, I started my YouTube cooking channel to share the recipes I grew up with and my passion for food. What began as a simple hobby soon grew into a wonderful community of food lovers.
Over the years, thousands of home cooks have trusted my recipes, and today I'm proud to bring those same authentic flavors to your kitchen through my freshly ground masalas.
The idea for my spice blends came from a conversation with my husband, who encouraged me to create and sell my own masalas. Today, every blend is freshly ground in small batches in California using quality ingredients, with no preservatives.
My goal is simple: to make everyday cooking effortless by helping you create delicious, authentic Pakistani meals and bring fresh, flavorful food to your family's table.
Thank you for supporting my small business and being part of this journey.
With love,
Gohar